In conversation with Alistair Cameron, the former CEO of ASICS in Europe

My guest today is another great leader from the sporting goods industry: Alistair Cameron. Alistair led ASICS, the Japanese running brand, as CEO in Europe for more than a decade. ASICS has a deep commitment to sport. It was founded to bring hope and optimism to the young people of Japan after the Second World War. And this philosophy has a new relevance today as it inspires and supports sport and movement. Alistair, a very warm welcome.